B2B Lead Generation
Client: TechConsult Solutions
Project Duration: 8 months
Project Overview
TechConsult Solutions is a technology consulting firm specializing in digital transformation for mid-market companies. Despite having a stellar reputation and impressive case studies, they relied almost entirely on referrals for new business. They wanted to build a predictable lead generation engine that would reduce their dependence on word-of-mouth and enable scalable growth.
The Challenge
TechConsult's challenges were typical of B2B service firms: long sales cycles, high-value contracts requiring executive buy-in, difficulty creating content that resonated with C-suite decision makers, and virtually no organic search visibility. Their website was little more than an online brochure, and they had no lead magnets, nurture sequences, or conversion optimization in place.
Our Solution
- Developed comprehensive content strategy targeting key personas (CTO, CIO, CEO) at different stages of the buyer journey
- Created in-depth research reports and whitepapers that established TechConsult as thought leaders
- Built SEO-optimized blog covering digital transformation topics that decision makers were searching for
- Implemented marketing automation with lead scoring and personalized nurture sequences
- Launched LinkedIn Ads campaigns targeting specific job titles at companies matching their ideal customer profile
- Created case study library with video testimonials from satisfied clients
- Developed ROI calculator tool that generated highly qualified leads
Technologies Used
Results Achieved
Curiosity Boost understood our business and our buyers. They built a lead generation system that delivers a steady stream of qualified opportunities. We've closed 12 new enterprise clients directly from their marketing efforts.
Robert Williams
Managing Partner, TechConsult Solutions
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