Back to Resources
Best Time to Post Guide
Find the optimal posting times for each social platform
Instagram Best Posting Times
Best Days
- Tuesday
- Wednesday
- Friday
Best Times
- 11:00 AM
- 2:00 PM
- 7:00 PM
Avoid
- 3:00 AM - 5:00 AM
Recommended Weekly Schedule
Monday
11 AM2 PM
Tuesday
10 AM1 PM7 PM
Wednesday
11 AM3 PM
Thursday
11 AM2 PM
Friday
10 AM2 PM4 PM
Saturday
9 AM11 AM
Sunday
10 AM2 PM
Instagram Tips
- • Post consistently to build audience habits
- • Use Instagram Stories throughout the day
- • Reels perform best in the evening
- • Engagement drops significantly late at night
These times are based on general research. Your optimal times may vary based on your specific audience and timezone. Use your platform analytics to find your best performing times.